Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...

Here's what to know about the Poppi vending machine controversy, including how it started and what the brand owner has said ...

Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw ...

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt ...

Popular soda alternative Poppi defends gifting full-sized vending machines after backlash - The brand has recently gone under ...

As part of the campaign, Poppi sent personal full-sized branded vending machines to stock with the carbonated drinks to influencers. The content creators then made videos flaunting the machines on ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...