Ram did not forget about the bears—two pick-up driving big ones stalk Powell at the end of the ad, while the baby bear is strapped in the middle backseat of Powell’s truck. Van Halen’s “Panama” is the soundtrack for the 60-second spot, which was released today and will air in the third quarter of Sunday’s game on Fox.

Glen Powell channels his inner Fabio — and Goldilocks — in Ram’s 2025 Super Bowl commercial as he reads a bedtime story to his real life niece and nephew. The ad opens with a girl dressed as Goldilocks skipping in a forest as Powell, 36, narrates.

Powell plays Goldilocks, and he's hunting for the perfect truck, among the Ram 2500 Rebel, Ramcharger, and 1500 RHO.

Actor Glen Powell brings a humorous twist to Goldilocks in Rams Big Game commercial, showcasing the 2025 Ram trucks and the power of choice.

Ram is now trying to stop the bleeding with a new Super Bowl commercial that stars actor Glen Powell as well as the 1500 Ramcharger, 1500 RHO, and 2500 Rebel. That’s a diverse lineup that includes the company’s new range-extended pickup, the facelifted heavy duty variant, and the high-performance TRX successor.

It is a great Friday for me, a Glen Powell fan. Did I expect to get excited about a truck commercial? No and yet here we are. There is truly nothing like a good car ad and some of your favorite celebrities take on the task of bringing them to life.