Don't miss an encore presentation of the first Snow League competition. Live coverage begins Saturday at 1 PM ET on NBC.

Shaun White is bringing a fresh, high-energy approach to competitive snowboarding with The Snow League. From its innovative head-to-head format to its electric afterparties, the legendary Olympian ...

At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable careers.

The future of snowboarding is here. The Snow League, Shaun White’s new professional halfpipe league, debuts Friday, March 7, 2025 at Buttermilk in Aspen. The league features a $1.6 million prize ...

Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League ” this week in Aspen, and it could spark a change in how competitions are approached. With a ...

The Snow League will add halfpipe skiing at its next event, in China in December, and if White can close a deal to bring Olympic champion Eileen Gu onto that circuit, he'll have arguably the biggest ...

but The Snow League has lined up some top-shelf brand name support. The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White. Attendees at ...

Shaun White kept himself busy in the months and weeks leading up to the first stop in the new Snow League competition, which took place in Aspen on March 7 and 8. In fact, he was out there talking ...

(AP) — Shaun White's next trick might carry more risk ... This week in Aspen marks the debut of The Snow League — a $1.6 million, four-stop halfpipe tour dreamed up by White and backed by ...