In its purest form, product-led GTM lets the product speak for itself. By reducing or even eliminating the roles of sales, marketing and advertising, it looks like an obvious cost-saver. Of course, it ...

You can use multiple AI models to validate your segmentation findings and avoid blind spots. Start with “meta-prompting,” ...

The Imaginarium, an agency that helps great B2B brands succeed. Stedman previously worked at Havas and MDC Partners, and ...

Unsure about your ABM platform's value? Learn the pitfalls, from high costs to cross-department challenges, and explore agile alternatives.

Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is ...

Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.