Imagine you're designing a new app, website, or product and want to know how users feel about it. You could ask them, but how do you turn those feelings into actionable insights? That's where rating ...

We can all become stuck when we need to think divergently and come up with lots of new and fresh ideas. Maybe you know your area so well that it’s hard to see it from a new perspective, or maybe ...

Design thinking is a methodology which provides a solution-based approach to solving problems. It’s extremely useful when used to tackle complex problems that are ill-defined or unknown—because it ...

Market orientation is the business’s philosophy on how to discover customers’ needs and then act on those particular needs through the product mix. For example, if your business’s philosophy is about ...

UX roles describe the various parts designers play in the design process. They range from generalist roles—e.g., UX designers and product designers—to specialist ones such as visual designers and UX ...

It’s important to know the terminology of service design so we can fully understand what it is, and so we are able to talk about it in an effective way. Here we’ll hear from different service ...

Design sprints are an intense 5-day process where user-centered teams tackle design problems. Working with expert insights, teams ideate, prototype and test solutions on selected users. Google’s ...

Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it Design Thinking? What’s ...

Low-fidelity prototypes allow us to quickly and inexpensively test ideas, so we can validate our hypotheses and improve our solutions. To maximize their effectiveness, it’s important for us to know ...

In a competitive job market, first impressions count. For designers, this is your design portfolio—a representation of who you are, what you can do and why you’re the best candidate for the job. Join ...

“What UX tools should I learn so that I can build my portfolio?” “How do I learn UX tools?” We get these questions a lot here at the Interaction Design Foundation. If you’re starting out in UX, you ...

Most designers are familiar with non-disclosure agreements. Usually, your employer asks you to sign such an agreement to prevent you from revealing confidential information. But when you write your UX ...