In an address to industry leaders and IPA members today (31 March), new IPA president Karen Martin highlighted key challenges facing the ad industry, including short-term thinking, over-reliance on AI ...

Unsurprisingly, considering the importance of video on social platforms, more than half of brands (57%) are increasing their ...

Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

Upon joining A&K Travel Group in 2023, CMO Peter Chipchase felt the travel firm’s branding “wasn’t doing justice” to its ...

Chief brand officer Laurie Lam credits the marketing team with driving 24 consecutive quarters of sales growth and market ...

Over half of marketers say uncertainty is putting resourcing under pressure, with many struggling in the current jobs ...

From Coca-Cola bringing back its much-lauded ‘Share a Coke’ campaign, to the rise and rise of Bluey, it’s been a busy week.

Kate is an enterprising, and commercial marketer with over 20 years experience in leading marketing teams within media and publishing organisations. She started her career in marketing at BBC ...

The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of ...

Chris Felton has been at JCDecaux since 2008 and is currently the Director of Data and Insights. His team specialise in delivering best-in-class creative testing and award-winning measurement ...

With global experience spanning London, New York, Sydney, and Lagos, Bomo brings a nuanced understanding of cultural ...

First tasked with refreshing the brand strategy for O2 upon joining in September 2024, director of brand & marketing at ...