Almost a quarter of B2B marketers are actively looking for a new role, while 32% are open to opportunities. Store and/or ...

While the core fundamentals of marketing aren’t susceptible to change, the function is developing rapidly. This means ...

Infosys has been hard at work embedding AI into the marketing function - and is already seeing the benefits in efficiency, ...

The vast majority (84%) of the 80 multinational companies surveyed, which together represent more than $60bn in ad spend, ...

November is Class Pay Gap Day - the point at which people from working class backgrounds effectively stop being paid.

The fast food chain says it needed to “do something different” to cut through while remaining true to its ‘Fancy a McDonald’s ...

From Burberry admitting its marketing errors to the realisation of the AI revolution, it’s been a busy week. Here is my take.

Sainsbury’s, Aldi and M&S Food are all strong contenders in the Christmas ad race, with M&S clothing and home coming in as viable competition.

John Lewis put its products, flagship store and a family focus at the heart of its Christmas ad, which has seen its best ...

Newly appointed marketing director Caroline Smith says the brand wants to be the biggest player in the toy business with a ...

While it may seem that working in partnership with AI would lead people to be even more efficient - behavioural science tells ...

As consumer search journeys become more fragmented, with consumers increasingly using social media to discover products, ...