Häagen-Dazs is doubling down on their Super Bowl campaign by unveiling a 1963 Cadillac Series 62 Convertible. However, this ...

Häagen-Dazs is teaming up with West Coast Customs to create this one-off '63 Cadillac convertible with an ice cream freezer in the trunk, as seen in this video.

Hold onto your cones, ice cream lovers because Häagen-Dazs has teamed up with West Coast Customs to create the ultimate ice ...

Vin Diesel shows up in a Super Bowl ad next to Michelle Rodriguez, traveling in a 1963 Cadillac Convertible. The two slow ...

Häagen-Dazs pimped its ride, reaching out to West Coast Customs to transform a 1963 Cadillac Series 62 Convertible into the ...

You don’t have to wait to watch some of them this year, as they have already hit YouTube. Here are the 9 most talked-about ...

A regularly updated list of brand activations, parties, experiential campaigns, and events happening around Big Game weekend.

Dr. Shaquille O'Neal, Ed.D., as he likes to recommend himself these days, is the same Shaq we've all known and loved - his ...

Vin Diesel, Michelle Rodriguez, and Ludacris all star in the first Super Bowl commercial for Häagen-Dazs ice cream, released ...

Professionally known as Wiz Khalifa, rapper Cameron Jibril Thomaz is a self-professed classic-car collector whose interests ...

The ice cream maker, a first-time big game advertiser, ranked No. 3 in System1’s analysis of Super Bowl spots released so far ...