Facebook Server-Side Conversion API (CAPI): What, Why, and …
Mar 2, 2022 · What Is CAPI? Facebook defines CAPI as “The Conversions API allows advertisers to send web events from their servers directly to Facebook. Server events are linked to a pixel …
Meta Conversions API: The Complete Guide (Facebook CAPI)
Jan 9, 2025 · The Facebook Conversions API (CAPI) is a tool that allows advertisers to send first-party data or events, from their websites, apps, or servers – to Meta on the server-side. Proper …
CAPI Module Development Guide — AudioReach Documentation …
In the buffered data flow model, the CAPI_REQUIRES_DATA_BUFFERING flag is set to TRUE. The buffered data flow model is as follows: The module must define a threshold in terms of the …
Capturing more signals with Meta Business Partners
Conversions API (CAPI) – an effective tool to get more value from your data To help businesses mitigate these unpredictable disruptions and enhance ad performance, Meta has built …
Facebook CAPI (Meta Conversions API) in 2025: What It Is & How …
Apr 30, 2025 · CAPI stands for Conversions API, Meta’s server-side tracking solution. Unlike the Meta Pixel, which relies on browser-side events, CAPI allows for more reliable event tracking …
Meta Conversions API (CAPI) | Heyflow Help Center
To enhance event quality and gain more flexibility in Meta reporting, you can now map Heyflow fields directly to Meta Conversions API (CAPI) parameters. This mapping feature allows you to …
What is Meta CAPI? 3 Reasons Advertisers Need It in 2025
Mar 14, 2025 · Meta’s Conversions API (Meta CAPI) is a server-side tool that helps businesses track conversions more accurately by sending data directly from their server to Meta (owner of …
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What is Facebook CAPI? - Hightouch
Mar 15, 2024 · Facebook CAPI is an API made available by Meta that lets you send conversion data (such as adding items to a cart or completing a purchase) directly from your server to …
Meta CAPI: The Solution to Boost Your Advertising Performance
To overcome these challenges and enable advertisers to continue collecting robust data, the Meta Conversion API (CAPI) has become essential. Follow our guide to understand why …
What is Facebook's Conversion API (CAPI), and how do I use
Dec 6, 2022 · Facebook's conversion API or CAPI allows for robust data attribution and conversion reporting and can usually track events even in instances when the browser pixel …
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