Nov 14, 2024 · Learn four types of data and metrics that C-Suite executives care about most, and how to present them effectively to sell your solution.

The integration of data science into marketing strategies has transformed the field, facilitating predictive modeling, customer segmentation, and real-time analytics. This combination …

6 days ago · Essentially, Google’s AI Overviews make influence and visibility the most important aspects of search.And it’s no longer about having a high PageRank score. BrightEdge found …

Oct 15, 2024 · Through data collaboration, marketing leaders can become the revenue-driving force that enterprise organizations need today. By partnering with other C-Suite leaders, …

Marketers should use such intent data to personalize the content, timing, and medium of their outreach. And when multiple channels are orchestrated together, you create a thoughtful …

This article summarizes what we learned about influencing the c-suite and how new sales professionals can shorten their learning curve.

stoking the momentum of data analytics will be difficult for many organizations. Because the new horizons available to companies typically span a wide range of functions, including marketing, …

Nov 25, 2021 · By ensuring data-driven metrics lead marketing strategy, and translating consumer successes into measurable ROI, chief marketers can help their C-suite peers fully understand …

Oct 7, 2024 · It’s about understanding how to use data as a strategic asset to drive growth and innovation. By simplifying the data journey—leveraging cloud platforms, real-time analytics, …

Oct 29, 2024 · Marketers are left feeling like there are too many blurred lines between their roles and other departments—the McKinsey survey found that nine out of 10 CEOs feel that the …