- Definition of brand identity: developing a brand first requires defining one's identity placed at the heart of four other dimensions: the person (s) (e.g. athletes), the product (s), the organization, and the symbol (s).

The visual identity of a club or national team – expressed by logos, colours and jerseys – contributes significantly to the emotional bond between fans. The organisation of major tournaments like the UEFA European Championship therefore often leads to heated discussions about the football kits, probably the most important identity feature ...

The research brings important insights to the theory of brand identity construction and development, since it demonstrates that the interactions between consumers (i.e., fans) and the brand managers impact the brand identity. We conclude that consumers co-create with football club brands and co-influence their brand

In this post we outline various creative ways to brand your football club that will appeal to the masses and why you should be doing it. Firstly, let’s talk about why it’s so important for your football club to take on the form of a brand and the benefits that doing so can have.

There have been a number of high-profile rebrands or brand launches recently in the sports world. What are the branding implications of these launches and visual identities? What strategic decisions and research are involved in the branding process? We discuss the launches of the following: Washington Football Team [NFL] 🏈 Seattle Kraken ...

Jan 25, 2025 · Branding gives football clubs a unique identity with which fans, players, and stakeholders can connect. Clubs like FC Barcelona, Manchester United, and PSG are more than just teams—they’re...

Nov 20, 2017 · Three main strategies of identity communication are observed. The results show that the strategy focusing on product-related categories leads to discrepancy. WBC with non-product related categories and benefits shows better CI-PI alignment.

Jan 15, 2019 · In football, creating a powerful brand portfolio is therefore key. A strong brand can attract more sponsors, develop an emotional bond with fans and other stakeholders, and support the...

Sep 25, 2024 · To thrive in this highly competitive and emotional landscape, effective branding is crucial for football clubs. A strong brand identity helps clubs differentiate themselves, foster fan...

Dec 17, 2024 · Football club logos are not static entities but dynamic representations of ongoing cultural conversations. Arsenal's transformation from a traditional cannon emblem to a more minimalist design reflects broader shifts in brand communication and global aesthetic sensibilities.