Benefits. Conversion values help you track and optimize your campaigns' return on investment (ROI). You can use the Target (ROAS) bid strategy to help maximize your conversion value, …

Click Conversion action optimization options to determine whether this is a primary action for bidding optimization and reporting, or a secondary action used for observation. Next to …

A conversion is created from a Google Analytics key event and provides a consistent way of measuring important actions in both Google Analytics and Google Ads. A conversion helps …

Conversion linker tags in web and AMP containers can be configured to link across domains for cases where you have the landing pages and conversion pages on multiple domains. When …

The "Account-default conversion goals" setting: If you’re tracking a conversion action but don’t want to include its data in the column, you can uncheck this setting. The default for most …

To streamline your experience with using website code across Google products, you can use the Google tag to track your Google Ads conversions. When you create a website conversion …

Conversion tracking starts with you creating a conversion action in your Google Ads account. A conversion action is a specific customer activity that is valuable to your business. You can use …

You can create a conversion in Google Ads from a Google Analytics key event and manage its settings through the Google Ads and Google Analytics interface. This provides a consistent …

If you want to use your key events for bidding, you can create Google Ads conversions based on your Google Analytics key events through the Google Ads and Google Analytics interface. You …

Conversion-Tracking beginnt damit, dass Sie eine Conversion-Aktion in Ihrem Google Ads-Konto erstellen. Eine Conversion-Aktion ist eine Kundenaktivität, die für Ihr Unternehmen wertvoll ist. …