New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, [1] and discontinued in …

Apr 23, 2015 · Coca‑Cola’s disastrous introduction of "New Coke" in 1985 delivered a painful lesson: Don't mess with a classic.

The Coca‑Cola Company introduced reformulated Coca‑Cola, often referred to as "new Coke," marking the first formula change in 99 years.

Feb 21, 2025 · New Coke, reformulated soft drink that the Coca-Cola Company introduced on April 23, 1985, to replace its flagship drink in the hope of revitalizing the brand and gaining …

Jul 10, 2015 · The nation’s single most popular soft-drink product, original Coca-Cola, had claimed roughly 60% of the market share in 1948, but, according to a New York Times report, …

Feb 10, 2025 · The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies in the world of branding and marketing. Explore what went wrong with New Coke and …

Apr 23, 2015 · The launch of New Coke – and the eventual return of classic Coca‑Cola – showed that when you have something special, you often don’t know how special it truly is until you …

Jan 29, 2025 · As part of a 2019 promotional campaign for the '80s-based series, Coca-Cola resurrected New Coke for a limited time, but you couldn't find it in supermarkets. Instead, the …

On April 23, 1985, Coca-Cola replaced its 99-year-old formula with "New Coke." The reformulated drink contained more corn syrup and less phosphoric acid, creating a sweeter taste that …

3 days ago · New Coke was viewed as little more than a cruel joke. Rival soda competitor Pepsi took advantage of the catastrophe by paying for a full-page advertisement in newspapers …