At OYA, we know beautiful hair is touched by professionals. Your experience and creativity give people confidence and a sense of style. OYA empowers the artist within you to create …

* Versatile lightening cream for controlled lightening or can boost any OYA color one level * Mixing ratio 1:1 (1 part color with 1 part OYA lotion) * High lift series has a mixing ratio of 1:2.

Gentle yet vibrant gray coverage formulations using only 10 volume for level on level or darker results * A comprehensive palette of 70 colors all capable of lifting and darkening up to 4 …

OYA Velvet Instant Liquid Treatment. Leaves hair silky, shiny, and detangled immediately; Weightless and color safe formula leaves ultra-conditioned and manageable ; Contains quinoa …

OYA Permanent Hair Color The perfect solution to support strong healthy hair. What it does: Cream colors that work in perfect 'Harmony' with the OYA permanent color collection.

OYA Permanent Hair Color The perfect solution to support strong healthy hair. What it does: Cream colors that work in perfect 'Harmony' with the OYA permanent color collection.

OYA PERMANENT HAIR COLORS. A comprehensive palette of 70 colors all capable of lifting and darkening up to 4 levels; 90 gram/3 oz. tubes offer more applications and savings vs. …

Mix the OYA color formula with a whisk prior to application. For virgin applications, apply color to mid-lengths and ends prior to regrowth. When coloring 3 levels darker or more, advanced …

OYA Offers: 70 Permanent Cream colors: A full assortment to compliment all your color designs; 43 Demi Permanent Cream Colors: The perfect solution to support strong healthy hair; …

OYA Permanent Hair Color The perfect solution to support strong healthy hair. What it does: Cream colors that work in perfect 'Harmony' with the OYA permanent color collection.