Pricing strategy - HBR - Harvard Business Review
Jun 5, 2025 · What today’s businesses can learn about pricing strategies and consumer trust. Save; Share; November 30, 2022; Tariffs and Trade 2025: Articles and Strategy Questions for …
The Good-Better-Best Approach to Pricing - Harvard Business …
The author, a consultant who has helped many organizations adopt G-B-B pricing, presents a step-by-step guide to devising, testing, and launching the strategy. Key steps include …
How to Build a Better Pricing Strategy - Harvard Business Review
May 01, 2023. With rapidly changing markets and emerging technologies, setting the right price is harder than ever. But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host …
Rethink Your Pricing Strategies Amid Economic Uncertainty
May 28, 2025 · First, pricing has very little to do with your costs. You know, your costs have increased, but your price has gone up. Second, price is all about your customer’s next best …
A Step-by-Step Guide to Real-Time Pricing - Harvard Business …
Read more on Pricing strategy or related topics AI and machine learning, Algorithms, Strategy, Experimentation, Consumer behavior and Retail and consumer goods Partner Center Start my …
The Pitfalls of Pricing Algorithms - Harvard Business Review
More and more companies are relying on pricing algorithms to maximize profits. The use of artificial intelligence and machine learning enables real-time price adjustments based on …
Pricing and the Psychology of Consumption - Harvard Business …
Ask any executive how pricing policies influence the demand for a product or service, and you’ll get a confident, well-reasoned reply. Ask that same executive how pricing policies affect ...
How to Fight a Price War - Harvard Business Review
Mark E. Bergen is the James D. Watkins Chair in Marketing at the University of Minnesota Carlson School of Management. He has spent over 30 years in the professoriate teaching …
The Risks of Offering “Free” Goods and Services
Jun 5, 2025 · Organizations often fall into a pricing trap. To increase adoption, encourage trial, or demonstrate goodwill, they offer their products or services for free. But research in consumer …
Talking to Your Customers About Prices - Harvard Business Review
Mar 31, 2022 · Companies often have difficulty talking with customers about prices, because price is often an obstacle to a sale. That leads some companies to use pricing tricks that conceal …