The SAP logo is our single most recognizable brand asset. Its color, anvil shape, and letterforms are fundamental to our visual system and referenced throughout other design elements. The gradient blue SAP logo is our primary logo.

Oct 31, 2024 · The SAP logo demonstrates progressive thinking and the development of machine intelligence. Software development from scratch, a new approach to accounting, and database management characterize the company and are reflected in the emblem.

SAP partners and other third parties cannot use the SAP logo or include the name "SAP," a trademark of SAP, the name of an SAP offering or similar variations in their own company/product/service names, slogans, domain names, or logos.

Jan 5, 2018 · SAP Icons for technical entities, devices, users etc. in neutral grey color. These icons are provided as image objects and are re-used from the SAP Icon font that is based on the SAP Fiori iconography. SAP Product Logos including the SAP Business Technology Platform Logo; White-listed Third-Party Logos; Use Design Elements for MS PowerPoint Slides

If you’re familiar with the software industry, you’ve probably encountered the memorable SAP logo once or twice. However, SAP logo history reveals the company’s quest for a powerful brand identity took the image through a variety of changes.

Nov 4, 2014 · Do you like the new SAP logo? And do you know how it evolved in the past 4 decades? I found it fascinating to see the story and the overview of the SAP logo evolution through the last 42 years, starting with the very first logo made on the kitchen table in one of the SAP founders' house: SAP Logo Evolution over 42 Years | Marketing to Business.

Jan 21, 2025 · In this article, you’ll uncover the history, guidelines, and best practices for designing and using the SAP logo. Learn how to align digital assets with SAP’s corporate branding and uphold the integrity of their visual presence …

Oct 27, 2014 · Based on strong feedback from employees, customers and shareholders SAP is bringing back the iconic blue logo. A move which manifests SAP‘s commitment to listen to its audiences and a proof point that iconic logos of all sorts allow only minimal evolutionary steps.

Founded in 1972 by five former IBM engineers, SAP is now the world's third-largest software company after Microsoft and Oracle. The company's flagship product, SAP ERP, is a suite of enterprise resource planning software that assists companies in managing their finances, human resources, and supply chains.

Nov 23, 2007 · A dialog box will appear in which you can enter the path in which the logo/background picture can be found. 5. Enter the path and choose Open. The logo will be uploaded into the current R/3 System. If the logo/background picture is to be transported into other systems as well, choose Transport. 6.