The SAP logo is our single most recognizable brand asset. Its color, anvil shape, and letterforms are fundamental to our visual system and referenced throughout other design elements. The gradient blue SAP logo is our primary logo.

Following is a partial list of SAP and SAP affiliate company trademarks and registered trademarks in Germany and other countries and corresponding common-noun descriptors. Unregistered or pending trademarks may bear the ™ symbol. This list is updated from time to time.

Your use of or reference to any SAP trademarks should comply with SAP Trademark Usage Guidelines and should include a trademark attribution paragraph that correctly lists all SAP trademarks referenced in your materials.

Nov 3, 2024 · This text-logo was created with a text editor. This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions.

Jan 5, 2018 · With the official set of icons, design guidelines and sample diagrams you can easily create your own SAP Business Technology Platform solution diagrams by using MS PowerPoint.

Oct 31, 2024 · The SAP logo demonstrates progressive thinking and the development of machine intelligence. Software development from scratch, a new approach to accounting, and database management characterize the company and are reflected in the emblem.

Learn how SAP Transportation Management supports the complete transportation management lifecycle for both domestic and international freight to improve customer satisfaction. Our product experts will provide you interesting deep dives into different TM topics.

Jan 21, 2025 · What does the SAP logo represent? The SAP logo symbolizes innovation, reliability, and strategic excellence in enterprise resource planning. It reflects core values aligned with business software and digital transformation.

Feb 2, 2025 · This feature enables users to replace the standard SAP logo with a custom logo by uploading an image file in the SAP Fiori launchpad. As a result, the SAP Fiori launchpad shell can display a customized logo.

Find the SAP style guide with brand assets such as logos, colors, fonts, and more.