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Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region
MiQ scouts for a CEO to lead its Indian operations
Oct 1, 2024 · MiQ’s co-founder and global CEO, Lee Puri, has long enjoyed his visits to India. These trips offer him a chance to engage with the company’s 225 clients, a relationship base built steadily over the last decade and a half.
Cadbury 5 Star gives the AI revolution a humorous pushback
Nov 29, 2024 · Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ aka M.A.M.A campaign raises a cheeky alarm on the ever-increasing speed of artificial intelligence, which has accelerated the pace of daily life, leaving people with little breathing space to sit back and relax.
Kantar 2024 report: Parle and Britannia top FMCG brand choices in …
Jul 25, 2024 · Parle and Britannia have emerged as the most chosen in-home and out-of-home fast-moving consumer goods (FMCG) brands in the nation, according to the latest Kantar Brand Footprint India 2024 report, . The research, conducted on over 445 FMCG brands based on Consumer Reach Points (CRP), places Parle at the top spot as the most chosen in-home FMCG brand for the 12th consecutive year with a CRP ...
Agency of the Year 2024 winners: South Asia - Campaign India
Dec 3, 2024 · The 2024 Campaign South Asia Agency of the Year awards honoured trailblazers in advertising, marketing, and media, spotlighting the region’s outstanding creative achievements.This year’s event saw a dynamic mix of fresh talent making waves and seasoned players solidifying their legacy. From McCann Worldgroup India’s impressive sweep to Havas Media India’s rising prominence and Famous ...
The call of green: How brands are driving sustainability in campaigns
Dec 2, 2024 · As brands integrate sustainability into their core operations, their communication strategies evolve. Authenticity is key. "Brands are increasingly adapting their marketing efforts to meet the expectations of today’s environment-conscious consumers," says Ankush Vij, vice president - media, Hashtag Orange, an integrated marketing agency from Gurugram.
Amazon’s MX Player acquisition marks its strategic play for India’s ...
Oct 7, 2024 · Amazon’s acquisition of MX Player, India’s top free streaming service, signals the company’s strategic move to stand out in the crowded OTT space.
Googlies on Google: A curiosity-driven game for search
Oct 24, 2024 · Googlies on Google: A curiosity-driven game for search . The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
Landor's global president on shaping brands as business assets
Aug 20, 2024 · His return to Landor after 17 years felt like coming back to a house he grew up in, but which now had more rooms and redecorated spaces. While some elements of the company still remain familiar, Christian Schroeder finds that both the global brand design agency and the industry are almost unrecognisable.
#brand trust report 2024 | Campaign India
Mar 28, 2024 · TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year in a row Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.