National Lottery plays musical scratch cards at Christmas
Nov 25, 2024 · Allwyn and VCCP have found a place for the National Lottery among a family’s Christmas traditions, creating a rowdy game of musical Scratchcards around the table as part of a campaign that puts the emphasis on togetherness away from smartphones and other devices. The game idea comes out of customer research about how people play
Michael Farmer: why Publicis is leading the holding company pack
Dec 4, 2024 · This is consultant Michael Farmer's recent article from his Substack series C-Suite Blues. Making Sense of Four Holding Companies: WPP, Omnicom, IPG and Publicis During the past 8 years, IPG and Publicis have grown their revenues, while WPP and Omnicom have declined. These holding companies are not managed in a uniform way. What's going on?
‘Hot’ Santa drives the customers wild for Target
Nov 18, 2024 · We’ve had the ‘hot priest’ in Fleabag and the ‘hot rabbi’ in Netflix’s Nobody Wants This. Now we’ve got a hot Santa in Target’s Christmas ad. Our silver-bearded hero heads out of his luxury pad, all dressed in red. He leaves the reindeers behind as he revs up his sporty red pick-up truck (number plate:
Another lengthy Disney commercial from adam&eveDDB
Nov 28, 2024 · Two weeks after adam&eveDDB’s four-minute Christmas epic for Disney, the agency’s London and New York offices have teamed up for a three-and-a-half minute celebration of the 60 th anniversary of the song, It’s a Small World.. Written by the Sherman brothers for a Disneyland water ride, we see the song performed in punk, disco and hip hop styles to represent the last six decades of music.
M&C Saatchi is at it again: this time sailing under new banner ...
Dec 2, 2024 · M&C Saatchi is finally moving on from its venerable 'brutal simplicity of thought' mantra as it approaches its 30th birthday next year. The "new look and strategic focus" is 'cultural power,' which is harder to argue with than brutal simplicity which is, in this multimedia age, a touch simplistic. UK CEO Jo Bacon says: “We've
Adam Driver takes a deep dive for Amazon Black Friday campaign
Nov 21, 2024 · Only a year ago he was calling out Amazon (and Netflix) for not supporting the people they collaborate with, and for their failure to comply with SAG demands. Now he’s making Amazon look really good in these Black Friday commercials for the brand, putting his considerable acting skills on show as he makes theatrical monologues
IPA Effectiveness Awards gives top prize to adam&eveDDB and …
Oct 8, 2024 · adam&eveDDB was the big winner at the 2024 IPA Effectiveness Awards, taking home not just the Grand Prix and Effectiveness Company of the Year, but also the New Learning and Best Small Budget and awards. Chair of judges, Nationwide's Catherine Kehoe, gave it perhaps the ultimate accolade of our times: "If ever there was a
Groundhog Day: now Waitrose No 1. has them dancing in the aisles
Oct 9, 2024 · As has Lidl. No 1. is Waitrose's posh food range, its Finest or Taste the difference. Tricky one for Waitrose as its food's supposed to be higher quality anyway. So you might have expected a David Abbott-style excursion around its enticing (and pricey) products. Not so. Agency Wonderhood Makers, Wonderhood Studio's social arm, has gone
Publicis and WPP: does taking over as world’s number one ad …
Dec 6, 2024 · Adland may be full of professional charmers but it's as competitive as a 16th century Italian court, with assassins lurking behind every arras when it comes to pinching other people's business. Saatchi & Saatchi wrote the book on this in the 1970s and 1980s as they embarked on their rise to (brief) world domination. One
MAA Ad of the Week: Capital One’s badger from Fold7
Oct 7, 2024 · In a strong week with another instalment of Nationwide’s Dominic West saga from New Commercial Arts and Mother just about making M&S cool (if communal gardens in Kensington are your thing) it still has to be possibly the world’s first ad starring a badger. ‘No Nasty Surprises’ says the credit card giant (that’s if the APR isn’t) as the winsome creature destroys everything in its path.