1 day ago · The new State Farm commercial was launched on March 12 and plays on the humorous contrast between the real Batman and a low-budget copy, comically identified as Bateman. The idea is to make viewers understand that there’s a big difference between having just any insurance and being a State Farm customer.

The ad campaign, titled Batman vs. Bateman, aims to highlight that having insurance isn't the same as having State Farm, just like Bateman fighting crime in Gotham isn't the same as having Batman ...

2 days ago · State Farm has leaned into pop culture before, previously enlisting Patrick Mahomes and Drake (as “Drake from State Farm”) for its Super Bowl ad. But while Drake from State Farm was a simple, funny, and effective twist, Batman vs. Bateman feels like a full-blown blockbuster squeezed into a one-minute runtime. The sheer number of celebrities ...

1 day ago · Batman, Joker, Riddler, Two-Face, Poison Ivy, and Catwoman star in a new State Farm ad that could pass for a DC movie.

1 day ago · Jason Bateman, SZA, Kai Cenat, Jordan the Stallion, Batman, and Jake from State Farm are coming together for one of the insurance giant's biggest and boldest campaigns yet. State Farm's latest commercial, "Batman vs. Bateman," delivers a hilarious take on the importance of getting the right coverage — because just like Batman and Bateman aren ...

2 days ago · Ben Affleck was great as the DCEU's Caped Crusader (well, maybe not in The Flash) but a newly released State Farm commercial delivers an incredible take on Batman and some of his most iconic ...

2 days ago · The Current State of Batman in the DCU and Matt Reeves' Universe State Farm beating both the DC Universe and Matt Reeves to the punch was not on our bingo card for 2025, but any Batman content is ...

2 days ago · State Farm’s February Severance crossover campaign also broke from that platform with a message targeted at young adults being “severed” from their parents’ insurance plans. “Bateman vs. Batman” is meant as a follow-up for a more general audience, Griffin said, but the brand is still running ads as part of “Right Kind of Magic.”

2 days ago · State Farm’s latest commercial, “Batman vs. Bateman,” delivers an action-packed, star-studded spot that redefines what it means to have insurance. The ad hilariously pits iconic superhero ...

2 days ago · State Farm’s Bold Play in Pop Culture “This campaign allows our brand, known for driving cultural relevancy through entertainment, to boldly ask consumers if they’re confident the insurance they have includes the coverage they need,” said Kristyn Cook, State Farm’s chief agency, sales, and marketing officer.“Through the juxtaposition of Batman and Bateman, we’re …