WARC | Marketing Effectiveness
Create effective marketing with. When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our digital platform and advisory services, you can unlock access to our evidence-based research, results-focused ...
About us - WARC
In 2018 WARC became part of Ascential, a specialist information, data and analytics company that helps the world’s most ambitious businesses win in the digital economy. Today we operate out of the UK, US, Singapore and China to service a community of over 75,000 marketers in more than 1,200 companies in 100+ markets.
Sign in - WARC
Welcome back to WARC! We’ve made some exciting changes since your last visit, bringing you: Latest category insights straight to your homepage
Research
WARC is publisher of the prestigious Journal of Advertising Research (JAR) for the Advertising Research Foundation. Founded in 1960, the journal showcases research and development for professionals in all areas of marketing including media, research, advertising and communications. The archive on WARC.com includes all papers since 1993, plus a ...
Microsoft transforms its B2B marketing approach - WARC
Nov 10, 2020 · Microsoft, the technology giant, has transformed its approach to business-to-business marketing in reflection of the greater complexity and need for customisation in reaching its target audience. Caroline Keene, Microsoft’s interim CMO and senior director/cloud integrated marketing, discussed this subject at the Association of National ...
WARC Strategy | Build Your Marketing & Branding Strategies
The Strategy Toolkit is an online learning tool to help improve strategic thinking from junior strategists to large teams at different skill levels. WARC offers modules on marketing and brand strategy, consumer insight, and campaign development. We share theoretical frameworks and practical examples to bring both emerging key skills and the ...
Adspend Database - WARC
Adspend Database. Our annual advertising expenditure data cover major media and ad formats in 96 markets across six regions. Access takeaway Excel tables of global, regional and country-level adspend data. Alternatively, build your own adspend tables by time period, market, medium and currency. WARC partners with researchers in each market to ...
Consumer Trends Report | WARC
The 2024 Consumer Trends Report. WARC's 2024 Consumer Trends Report explores the most important trends influencing global consumers, and evaluates the impact on their buying behaviour. It provides insights and advice for marketers based on analysis of data from GWI surveys and WARC's proprietary research and case study database.
Subscribe to WARC | How we help our clients | WARC
Back up your ideas with compelling evidence. New client pitches regularly cost agencies five-figure sums but winning a client and earning their trust can lead to long-term relationships. WARC arms agency strategists with the evidence and inspiration they need to get smart quickly. Being a user of WARC for the past 7 years, I have seen it evolve ...
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