Gucci is diving into virtual luxury footwear with a new exclusively digital pair of sneakers called The Gucci Virtual 25 that can be “worn” in augmented reality (AR) or used in partnered apps ...

Gucci's new experience teams a set of virtual spaces with a set of digital branded items in an effort to immerse Roblox users inside a world that feels unique to the Gucci brand and Roblox platform.

Inspired by the physical location, Roblox’s digital rendering of the Gucci Garden is divided into several themed rooms, each paying homage to a different era of Michele’s six year reign over ...

As the face of Gucci’s Flora Gorgeous Jasmine fragrance, Cyrus’s avatar can now be found in ‘Gucci Town,’ the brand’s branded parcel of virtual real estate on Roblox.

While the Gucci Garden space on Roblox was open for two weeks in May, the platform’s 42 million users could spend from US$1.20 to US$9 on collectable and limited-edition Gucci accessories.

While the Gucci Garden space on Roblox was open for two weeks last month, the platform's 42 million users could spend from $1.20 to $9 on collectible and limited-edition Gucci accessories.

The Roblox version is beige with the Gucci logo patterned all over it, and priced at 475 Robux (roughly $5.50). It was sold for just one hour during the morning of May 17.

High-end fashion house Gucci is the latest in a long line of brands that have partnered with Roblox, although its latest is a permanent “persistent digital social space” to showcase the firm’s latest ...

While the Gucci Garden space on Roblox was open for two weeks last month, the platform’s 42 million users could spend from $1.20 to $9 on collectible and limited-edition Gucci accessories.