Fruit-led brews are taking the beer world by storm, rapidly becoming one of the most exciting and fastest-growing trends in the industry. Once a niche style, these refreshing, fruit-infused beers are ...

“We must make the maximum possible efforts in the category (of lemon-based products) now, so that we will nurture strong brands,” said a public relations representative of a major beer brewe ...

According to Global Brands 53% of Hooch drinkers fall within the 18-44 age range. Hooch brand manager Jacob Barrett commented ...

Tesco beer buyer Ben Cole commented: “The soaring demand for fruit-led brews, particularly lager, has taken the UK drinks market by storm and is the biggest trend to hit the beer scene since the craft ...