Taking place on March 14 each year in Japan, White Day is a holiday wherein men are expected to gift chocolates and other treats to their friends and partners who gave them gifts on Valentine’s Day.

Models introduce Bath & Body Works products on March 10. Shinsegae Department Store announced the same day that it would begin selling body care gift sets from the bath retailer in honor of White Day.

The White Day gift planning exhibition poster that 29CM is holding until Mar. 14./Courtesy of 29CM According to related industries on the 12th, companies that have significantly increased discount ...