Snapchat is bringing generative AI videos to its social platform. The company has today introduced what it calls Video Gen AI Lenses, which essentially add an AI-powered video effect to your Snaps.

Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL OnePass app.

The Firefly text-to-image update joins a collaborative moodboard app and new features for Photoshop and Illustrator.

Adobe is leading the fight against AI deepfakes while delivering the tools that can create them.